First impressions are everything, especially in home buying. A gorgeous exterior vs. an uninviting one decides whether you walk in the front door. Inside, spotless interiors are more likely to inspire a life there than a cluttered house that’s clearly, well, someone else’s home.
And while this is where staging can play a huge role, it’s the listing pictures buyers see online that is often the first barrier of entry. So they better be really good.
In fact, a 2013 Redfin study found that homes professionally photographed with high-performance Digital Single-Lens Reflex (DSLR) sold quicker and for thousands of dollars, more than homes shot with amateur photos. DSLR cameras are also the preferred camera of Redin’s national photography manager, Drew Larrigan. Redfin provides professional photography to all its listing clients, free of charge.
Why Professional Real Estate Photos Sell Homes for More
“The iPhone is the number one camera on the market right now, but we are still very far from it replacing a DSLR, which offers a higher quality image with higher pixelation. It’s the level necessary in this business, that will be continued to be used in the market for years to come.”
But you need more than just a fancy high-tech camera, you also need the know-how.
“The number one thing people get wrong with listing photography is having the mindset that anyone can do it and deliver a beautiful photo,” he said. “There is a lot of behind-the-scenes work you don’t see, capturing layers of High Dynamic Range (HDR) images to create one beautiful shot.”
Layers, he explained refers to multiple exposures. “This allows us to highlight shadows and bring out brightness or darkness through the windows. And then you stack those layers, which creates the beautiful windows in our photos.”
As online searching and browsing is a critical part of the home-buying process, it makes sense that professional photos will entice people to visit the home as they know what they are getting before they even set foot in the home.
“Today we have more shoppers buying from abroad or out of state and making an offer sight unseen, and really want to see a home documented,” Drew said. “They want to see every corner of the home, and that’s the beauty of the DSLR is offering a resolution that allows the out of state or city buyer a chance to see the home in full.”
Amateur vs. Professional Real Estate Photos
To see these differences in action, Drew shared listing photos comparing those shot by an amateur, and those professionally photographed. “These examples are a chance to really look at the data visually, of the difference between a team approach that builds out quality, versus independent third parties,” he said. “It goes to show how important it is for Redfin to offer quality to the client, and how important it is to make sure our listings are as beautiful as possible.”
“In the above photo to the left, the photographer attempts to connect the front door with the dining area, but in the process, misses all the wonderful entry storage, and the white walls look brown. Redfin’s professional photo on the right chose to instead focus on the expansive hallway, beautiful entry, great storage, and crisp color tones. The professional photographer fully utilizes this space and frames key assets in the hallway.”
“In the professionally shot photo above on the right, the color tones, wood tones, and white balance are perfect. The walls are WHITE. The frame orientation is centered around the chandelier and the photo invites you into this room. In contrast, in the other photo, the room appears to be leaning, the white balance is off, and the colors are dark, almost reddish.”
“Once again, a proper color balance comes into play here. When incorrect, the master bedroom feels small. It also misses an opportunity to show the adjoining bathroom. The composition should highlight the full room to its entirety.”
“This bathroom is bright and light but the white balance is off, and as a result, the images miss key features like the upscale shower head, vanity and lighting.”
“In the first photo, your eye is drawn to other objects, rather than the house itself. The basketball hoop, open umbrella, neighbors to the left and right are distracting and more obvious. Additionally, the home isn’t centered, and the lens distortion bends the horizon line. When photographed correctly, you will notice the sky and the framing. This is a shot that is composed, center and square. The color tones are natural and the backyard feels private.”
Redfin Photos by: Matthew Deering
Homes professionally photographed with DSLR cameras are proven to sell quicker and for thousands of dollars more than homes shot with amateur photos.
Inspired by Drew’s insight, we took a look back at the 2013 study. The data revealed that professionally photographed homes priced in the $400,000 range sold three weeks faster and for more than $10,000 relative to their list price, than their counterparts with amateur photos.
The 2013 findings also found that homes listed between $200,000 and $1 million sold for $3,400 to $11,200 more relative to their list prices when photographed professionally with a DSLR camera. At the high end of the spectrum, professionally photographed homes for more than $1 million sold at prices similar to those with amateur photographs.
Additionally, The 2013 findings also looked at photo sharpness, or, the detail added to a picture by using a good camera, lens and lighting. Whether a crisp reflection, or bright flowers, a sharper picture will show a house in its best light. The sharpest 10 percent of photos sold at or above list price 44 percent of the time, while listings with average sharpness sold at or above list just 13 percent of the time.
As more home-sellers turn to virtual staging, we have to ask: Is it really worth it, and does it compare to traditional staging?
According to the National Association of Realtors®, 77 percent of buyers’ agents say that staging makes it easier for buyers to visualize themselves living in a home. As many as 38 percent of sellers’ agents say that they stage all their clients’ homes before listing. Since the benefits of staging have a direct impact on listing performance, virtual staging was developed to give the same benefits that are looking for an alternative to traditional staging.
To determine whether virtual staging is a viable alternative for you, you have to know what it is and how it compares to traditional home staging.
What is Virtual Staging?
Virtual staging, like traditional staging, is decorating a property to showcase its best features and qualities in an effort to make it more attractive to buyers.
“I have always explained to my sellers that buyers will imprint on the first photos they see of a home and will develop their first positive feelings and attraction to a property at that time” describes Jen Williams, Redfin Market Manager in California.
But like the name implies, virtual staging is done with a computer. There’s exactly zero real furniture, area rugs, potted plants or other décor involved. Professional virtual stagers digitally insert decorative elements in high-resolution photos to show empty rooms’ full potential.
What Homes is Virtual Staging Best Suited For?
Virtual staging won’t work for all homes – in many cases, traditional staging is a superior choice. However, it can be a huge benefit if it’s done properly in:
• Vacant homes
• Homes with outdated furniture
• Properties with tenants in them, which leave the homeowner little control over the space’s appearance
If you still occupy your home and you can stage it to make it as appealing as possible to potential buyers, whole-house virtual staging isn’t for you. (You can still virtually stage some rooms if you and your agent think it’s appropriate, though.)
Virtual Staging vs. Traditional Staging
Virtual staging is usually a lot cheaper than traditional staging is. Here’s a quick glimpse at what you’re looking at:
• Virtual staging costs somewhere between $39 and $199 per room, depending on the contractor you use, your location and the amount of space you need staged.
• Traditional staging can cost several hundred dollars per month, depending on the stager you use, how much furniture you need to rent, your location and the number of rooms you need staged.
Price isn’t the only sticking point, though. Each method has its own pros and cons that you’ll have to consider, particularly if you’re trying to sell an empty house.
Pros and Cons of Virtual Staging
Virtual staging can help sell a home faster and for more money – but only if it’s done right. You still need to hire a professional who knows how to take good photos for virtual staging, and you need to work with a reputable company with a great portfolio of completed work.
Check out these side-by-side lists of the pros and cons of virtual staging to help you make the right choice:
Pros of Virtual Staging
Can help you showcase an empty home’s best features
Is cost-effective when compared to traditional staging
Attracts prospective buyers’ attention online
Offers you the opportunity to stage any number of rooms
Allows you to stage flex rooms in multiple ways
Cons of Virtual Staging
Becomes more expensive when you need to remove furniture or items from photos
Can be difficult to use when the house is occupied, unless you have previous listing photos
Furniture and décor only exist in the virtual space – buyers will never see it in person
Pros and Cons of Traditional Staging
Traditional staging, which successful real estate agents have been using for decades, doesn’t always require a professional stager. However, it does require an eye for detail and the ability to create a space that appeals to the widest possible range of buyers.
Check out these side-by-side lists of the pros and cons of traditional staging to help you decide whether it’s a better choice for selling your home:
Pros of Traditional Staging
Gives buyers real-life perspective when they tour the home
Prevents buyers from having to tour a completely empty, vacant home
Appeals to buyers’ sense of imagination
Makes spaces appear larger and enables prospective buyers to gauge size
Helps your home stand out in buyers’ memories after they leave
Cons of Traditional Staging
Can be expensive, and you’ll keep incurring costs until the home sells
Requires stagers to bring in furnishings, décor and other items
May be unnecessary, depending on how quickly homes are selling in your market
Common Virtual Staging Mistakes
The biggest mistake a seller can make is hiring a virtual staging company that’s not good enough. Virtually staged photos should be exceptionally realistic – so real, in fact, that buyers won’t know they’re computer-generated unless someone tells them.
Other mistakes many people make with virtual staging is:
• Failing to provide prospective buyers with photos of empty rooms as well as staged rooms. Buyers may expect the home to look the same as it does in its listing photos, so provide both.
• Choosing virtual staging that makes the home look worse, not better. You have to be careful not to overdo furniture and decorative elements in staged photos.
• Using virtual staging when it’s unnecessary. Replacing furnishings and decorative elements in photos when they’re perfectly fine to begin with can be a significant waste of time (and money).
Could Virtual Staging Help You Sell Your Home?
Virtual staging can be a tremendous asset when you’re selling a vacant home, or one that has wild-card tenants or outdated décor. It allows prospective buyers to view the right vision of the home – not an empty, cavernous space, but one that’s comfortable and easy to live in.
Have you used virtual staging to sell a home? We’d love to hear your story and how it worked out for you, so please share your thoughts in the comments below.
Angie is part of the content marketing team and enjoys writing about home decor and real estate trends. As a long-term Seattleite, Angie enjoys traveling the globe to find content inspiration. Her dream home would be an urban loft filled with natural light, high ceilings, and an open floor plan.
It is a new year and we are off to a great start. 2019 promises to be a good year, but the market has matured. Gone are the days of just listing a property for a high price and it will sell in a week.
Today is more about marketing than ever before and the largest segment of buyers are the millenials. This means your buyers are Tech Savvy. They shop on the Internet and narrow their choices before they ever call you.
As a photographer and video-photographer I hear many comments from the sellers as I photograph their homes. In a nut shell, they boil down to ‘I can’t believe the horrible pictures we see on the RMLS and Zillow’ and ‘We won’t waste our time looking at a property that doesn’t appeal to us online’.
PDX RE Photography and Video has been helping you sell your listings for 6 years now. This is what we do for a living, full time. When you need a home shot right away, we find a way to get on our schedule. Now don’t think we don’t prefer a well planned schedule, but when you have an emergency we will do all we can to accommodate your needs.
Our work is great and to prove it, we have every property we have shot on our web site. If you need a reference or referral , then check out our referral page. This is an active page that updates as the work is done.
There are currently 24 Realtors listed that we have shot over 15 properties for, one in the 80’s. To me that’s a testimonial.
If you would like to meet in person, we will have a table at this years 2019 RMLS Trade Fair. This is the 4th year we have attended. Table 7, can’t miss us.
We prefer to build a good relationship. We want to be your partner, not just a name on a list, and the more we work for you the better we can style for you.
I get spam emails with return and senders email address’s I know have been hijacked.
Unfortunately not everyone understands the dirtier side of the internet.
For anyone who might wonder, email@example.com does not now, in the past or the future endorse gambling, online or in a casino. So if you receive an email from me promoting ANYTHING other than my business, trash it. It did not come from me.
Are we successful, have our goals been reached and are we content with our business. When it comes to Real Estate sales we have to keep asking ourselves these questions, after all, we are self employed.
What makes this work for those that are successful seems to be split, either you are very driven, and working at it all the time or you are part of a well oiled team.
In the years that I have been involved in Real Estate, I have noticed that the team players have more leisure time and are just less stressed. This is because the workload is delegated and it’s assumed that everyone is doing their job.
So what does this have to do with us, well independent contractor’s such as PDX Real Estate Photography and Video can also be part of many teams and the difference is how we interact. Why would you want to have me on your team, whether you are a lone wolf or establish team, my answer would be stress, or the lack of it.
Instead of ‘Someone find a photographer’ it would be ‘Did you call Bill’
How soon will the turn around be, will be known.
Will the pictures look like their website, will be known. BTW every property taken is posted on our website, no surprises even if this our first time working together.
Can they fit us in, I’m part of the team, of course I’ll work you in.
It’s a long way out there, if I’m shooting all your properties then it averages out.
I only list one home a year, doesn’t matter, it’s more about the relationship and next year will be easier than this year..
And if your busy, I have RMLS access, and am fully insured.
This email is about relationships. I want to be part of your team, not a commodity. And in return, you have a photographer that provides HDR images, 360 3D tours, drone images and video as well as video walk abouts on your team.
We work for YOU, the Brokerage Marketing department works for the Brokerage.
It’s our job to not only help you sell the property you are representing, but to help you sell your services, or YOU.
I have been in the Real Estate business for over 4 decades and I do not know of a single career Realtor that stayed with only one brokerage or not gone independent. So why does all your past marketing material promote you second, not first. Why would you want to be inconsistent with your marketing.
I am not suggesting you change Brokerages, I’m suggesting you really realize that you work for YOU.
When you hire us to take some pictures and throw together some sort of ‘video’ for a virtual tour you also want us to sell You, and then the brokerage (because Oregon RE guidelines require you to include your brokerage in all non RMLS/MLS property sales material)
That’s what we try to do, all of our ‘Virtual Tours’ are consistent, when you change Brokerages, ‘Your’ virtual tours and online marketing continue to promote you making transitions easier and less evasive. Did you know that we even make a separate Branded video (branded to You) and post it on YouTube, And we post it directly to Facebook, that video is also shared on Pinterest, Google+ and Tweeted. Our website post of your listing is also shared to Linkedin. That’s your name being indexed on at least 6 different social media sites. Your Brokerage in-house marketing isn’t doing that for you.
In the last two years, drone technology has rapidly evolved. If you wanted an aerial image, you either had to hire a professional helicopter pilot or had to know how to assemble electrical components and solder wires, set up a flight computer and integrate a camera. Today, with a few clicks on Amazon, you can have a flying professional camera and supercomputer on your doorsteps within 48 hours.
With this major leap forward in technology comes a change in the way people are marketing and selling products and services in all types of industries, but one of the most prominent is real estate. Now that more and more real estate agents have access to aerial photos and videos through drones, homebuyers and sellers are changing the way they expect to interact with real estate listings.
According to MLS statistics, homes with aerial images sold 68 percent faster than homes with standard images. Video tours that incorporate drone footage are also a great way to make your property stand out and to attract new listings. According to the National Association of REALTORS® (NAR), 73 percent of homeowners say that they are more likely to list with a real estate agent who uses video to market their home; however, only 9 percent of agents create listing videos. An Australian real estate group reported seeing a 403 percent increase in traffic for listings that included video as compared to listings without.
Are Drones Worth It?
Some of you might be thinking, “Is it really worth it for me to pay someone to take aerial photos and video of my listing?” Let’s look at some numbers.
Let’s keep things simple and assume the price of the average home you sell is $350,000 (the approximate average as of October 2016), the total commission is 6 percent, your brokerage gets 3 percent, and you end up with 1.5 percent (half of the 3 percent). That’s $5,250 for you per transaction. Let’s also assume you close 11 transactions per year (NAR average for 2015). That’s an annual salary of $57,750.
Now let’s say you begin to incorporate aerial photos and videos into your marketing plan for your listings. If we go off of the statistic that homes sell 68 percent faster when using aerial imagery and that 73 percent of homeowners prefer to list with an agent who uses video, we can be conservative and say that you could attract 50 percent more listings and close 50 percent more deals—pushing the 11 transactions to approximately 17, which would result in an annual income of $89,250 in our scenario, an increase of $31,500.
The average cost of hiring a drone pilot to shoot and edit varies by the size of the property and the area you are in, but the average is about $500. If you use a drone pilot for each of the 17 listings, it will cost you approximately $8,500. That is a net increase of $23,000 per year ($31,500 minus $8,500) from deciding to incorporate drones, a return on investment of 270 percent.
So You Want to Hire a Drone Pilot. What Should You Look For?
It seems like every day there is another company popping up that offers drone photography and videography services. When searching for the right person for the job, it’s important to look for the following things:
FAA-Issued Commercial Drone License
The FAA established new regulations in August 2016 that required anyone using a drone for commercial purposes (defined as anything other than recreation) to hold a Remote Pilot Certificate with a Small UAS Rating. If you are going to hire a drone pilot, make sure they have this license. Not only does this ensure that the drone pilot knows the rules they need to follow, but it also protects you from being associated with any illegal operations. The FAA has handed out hefty fines to people flying drones illegally.
There are a number of insurance options out there for drone pilots. Make sure that your hired drone operator has liability insurance in the event something goes wrong and they damage that beautiful house you are trying to sell. Standard liability policies cover up to $1,000,000.
Experience and Quality
If someone is offering their drone services, it’s a given that they should have a demo reel of properties they have photographed and filmed. Go to their website, check out their work, and make sure it measures up to your standards. Not all drone operators are created equal. It takes practice and skill to get those smooth drone shots that make or break a listing video.
David Young is the founder of Drone Launch, a business focused on giving people the knowledge and tools they need to safely and profitably use drones for business. Contact David at firstname.lastname@example.org or through Twitter and Instagram @dronelaunch.
For more information, please visit DroneLaunchAcademy.com.
This was originally published on RISMedia’s blog, Housecall. Visit the blog daily for housing and real estate tips and trends. Like Housecall on Facebook and follow @HousecallBlog on Twitter.
Homes with more photos sell faster, too; a home with one photo spends an average 70 days on the market; but a home with 20 photos spends 32 days on the market.
For homes in the $200,000-$1 million range, those that include high-quality photography in their listings sell for $3,000-$11,000 more.
As time goes on and equipment and tools become better and more sophisticated, online platforms become more robust. Augmented reality (AR) and virtual reality (VR) have expanded into the industry. Skills with visual tools will only become increasingly important over time.
Eighty-nine percent of homebuyers who searched for a home on the internet found photos to be among the most useful features of REALTOR® websites, according to the 2017 NAR Profile of Home Buyers & Sellers. Digital photography and virtual tours allow REALTORS® to serve their clients like never before. Digital images can quickly and professionally showcase a listing, and today’s technologically-savvy clients appreciate the convenience of a virtual tour for both long distance and local moves.
A Photo Sells a Thousand Homes will help you attract buyers to homes, identify the right photos you should take of every home and understand exactly how to compose the best photos.
How Do I Make My Photos Look Like That? will show you how to leverage the technology available to make photos look more professional. Learn about the software and editing capabilities available at minimal price.
Video Marketing to Enhance Your Business demonstrates video marketing strategies that are crucial for reaching today’s house hunters. Connect with consumers in a fast-paced digital world by setting yourself apart and grabbing their attention instantly.
For more information, please visit RISMedia’s online learning portal from NAR’s Center for REALTOR® Development (CRD) and the Learning Library. Here, real estate professionals can sign up for online professional development courses, industry designations, certifications, CE credits, Code of Ethics programs and more. NAR’s CRD also offers monthly specials and important education updates. New users will need to register for an account.
There are several type of 360 projected images but I will only cover 2. 1st a flat 360 rotation and second a 360×180 rotation with the latter showing floors and ceilings.
The first is created by taking a limited FOV set of images while rotating in a circle and then stitching them together into a cylindrical or equirectangular image. The second is created by stitching together images that cover the entire FOV and then stitching them together into a equirectangular image
The above image was created using circular fisheye images. In this case 6 of them. This is the principle Google opted to use for their business tours. I personally have tried most stitchers and tour builders available and have settled on PTGui as the stitcher and Krpano as the viewer.
What I am suggesting is that Zillow wants to offer extras that are not found on their competitors sites. They also want to do this in as automated a way as possible to control costs. There are still a lot of photographers offering high quality 360 and true 3-D tours just as there are Videographers offering high quality video work and both camps are dedicated to providing quality.
In addition to their existing 360 project, they where to expand it into accepting complete equirectangular images and then process them with a viewer such as Krpano (I am sure Klause krpano-com would be happy to partner with Zillow) Zillow would not only offer services no one else was providing, but at a quality well above what an APP could provide.
Zillow seems to be looking at the big picture to the exclusion of the small picture. The wheel has been invented, any other round disk that transports something is still a wheel. I’m suggesting ways that wouldn’t take two years and millions of dollars to bring to market, and then find the bugs, my suggestions would take man hours, provide an instant product and after 2 years of parallel development Zillow would own the market.
On APP’s, they may be the way in the future, they still can not compare with PC based software. Point – I am a Linkedin user, their app has never allowed me to log into my account, yet I can not access my Linkedin account on my phone with out the APP.
While going into my local Costco I noticed the Cell Phone kiosk having a sign proclaiming the cell phone had reach professional quality camera status. And they are doing that with a lens the size of a pencil eraser, give me a break.
What I am trying to say is that being first in market is great until someone provides a better product, why not do both at the same time.
Here are a couple of tours you might find enjoyable and also showcase possibilities.
For Ken Austin’s collection, be sure take a look inside the vehicles.
Portland Oregon, All of it.
For Portland, you really need to zoom into the image and search..
The first thing of note isn’t entirely new for 2018 but close enough. There is a new photographer on board. Many of you have already met Francene as she has been going out on calls with me full time for the past 2 months and part-time, off and on the past 6 months. Francene will be primarily working Yamhill County and Marion County with a bit of crossover.
After 6 months I feel confident that you will not be let down, our overall mission is to be consistent, yet improving. There are not any mavericks here, if something has the potential to improve our product, we discuss it and try it. There have been many properties that we shoot twice, having RMLS access allows us to take longer than you want to hang around, do some experimenting and then compare the two takes. This gives you the best product possible, not once but everytime you hire us.
Also not new, but not widely know is that we do have RMLS access. Give us a time to do the shoot and stay in your office or attend meetings more important than babysitting your photographer. Having access gives you the peace of mind knowing we have the same ethical standards and liability insurance as you carry.
Speaking of insurance, also not new this year, but generally not known is that we carry $3,000,000.00 in business liability and a separate $1,000,000.00 policy for our Drones.
Now to what’s new. Virtual Tours. But we have always provided virtual tours. What will be new for 2018 is an attempt to soft brand the tours. We can’t have your name and contact info on it (except for our totally branded Facebook and YouTube version, but that’s been given to you for several years now). Soft branding is an attempt to be subtle by using the colors of your brokerages. Coldwell Banker Blue with white, Berkshire Hathaway purple with white. Valley Realty with black and gold. Generic Basic Grey
Selling Real Estate isn’t the easiest of occupations to have and even if that first listing came easy, the second one probably will not be easy. You have to work your territory as well as your sphere of influence. You have to stand out and you have to offer more. Giving you the tools to market your listing is only 1/2 of our job. The other half is to give you the tools to market yourself. Stand above the the crowd.
Did you know that our work just started when we showed up to photograph or video your property. That was the easy part. We then spend hours processing the images and video, we combine multiple exposures to provide the best exposure and color balance available. We then build your virtual tour. Every presentation we build is platform independent. View on your phone, tablet or computer, We don’t care about the operating system, the tours show fine on all of them.
We also build a Branded to you Video Slideshow and post it on Facebook and YouTube, we then share the YouTube version to Pinterest, Google Plus and Twitter. Then we post your listing to our web site and share the page to Linkedin. And we do all this at no extra cost to you.
If this sounds good to you then call us and schedule our services for your next listing.
Even better, hire us to for all of your brokerage’s listings and we will build a presentation that will be completely unique and can be linked into your website if desired.
Welcome to Property Tours $175.00 for 30 plus HDR images, an online slideshow plus a Branded YouTube video of your listing
Click on the pictures
Self Paced gallery
Part of the basic photo package for $175.00
This includes photos, photo gallery for the RMLS virtual tour link and the branded YouTube Slideshow
Branded YouTube Video/Slideshow
Included with the basic photo package.
360 – Tour
** 360 Virtual Tour, all rooms, and areas worth including.
$175.00 if ordered alone or $100.00 as an added service.
3D and WEBVR ready New for 2017
Quick Video Walk About
If an added service this can run between $50.00 and $100.00 Voice over available.
This can be edited into a professional Zillow 2 minute silent video and uploaded to Zillow New for 2017
360 Video Tour – Moving Camera
New for 2017
This can be quite tricky and time-consuming If an add on the fee $175.00 up. If standalone the fee is $275.00 up.
Voice over available.
360 Video Tour – Stationary Camera
New for 2017
** Stationary 360 video of each room (similar to number 2. but with video instead of HTML5 and may be substituted for number 2 in making multiple selections.
Voice over available.
Drone Fly About – Combined with Video Walk About
New for 2017
Select Video Walk About and Drone (aerial) and we can edit the two into one presentation.
Voice over available.
Aerial Video and Aerial Photography
Drone work starts at $175.00 if an additional service or $200.00 if stand alone.
** The advantage of 360-Virtual Tours is higher resolution and viewer has greater control of which rooms to explore.
** The advantage of 360-Video Virtual Tour – Stationery rooms is that it allows for a voice over and is in YouTube and Google search engines. The client can also upload to their own FaceBook page.
Real Estate and the Drone. Gosh, it seems like I get an email for drone services every other day. Now I haven’t anything against emails for services that pertain to my business, but I do get tired of the same email every week.
Funny that I should start this email this way because that’s what I am doing, offering you a drone service.
What makes us different is that first and foremost, we are local. We are not a service that sends out any available operator with a license, kind of like some RE photography and tour companies do.
We are LOCAL, what you see is what you get. We are also insured. We carry a 3 million dollar business policy and a separate 1 million dollar drone policy. Something goes wrong, they have to go through us first. And yes, something can always go wrong.
You’re selling Real Estate, what can the drone do for you? That elevated beauty shot is nice but the real value comes from showing location, how close is that school, park or other neighborhood attraction, what is the shape of the property, even residential properties can benefit from that.
Commercial? How about the outlying neighborhoods and shopping centers. A commercial buyer of a ‘Jack n the Box’ wants to know what surrounds the business.
Your job is to sell it, our job is to give you the tools to sell it and to sell you!
Have you ever felt like you were given special attention? Did the results give you the feeling that you were cared for? Well, this feeling is something you want to give to your clients as well.
Every home should be treated as a special listing and given the same attention to detail, regardless of price or size. Sellers will naturally gravitate to a Realtor that treats every property as though it was a million dollar listing.
Excellent quality photos and services are a boost to YOUR business and will make your clients feel that they and their property are special to you.
You can offer all of that to your clients for only $175.00. That includes all the HDR photos it takes to show the property. We do not count the images, we give you what it takes to do the job. The social media posts are branded to you. After all, our real job is to sell you, the Broker.
From time to time we offer a special offer. We do not discount our prices as they are already more than fair. However, what we will do is sweeten one of our add-ons.
This special will be our Video Walk Through. Add the Video Walk through to your order for $100 and we will also trim it to Zillow’s 2 minute video and submit it to Zillow. This will put you at the top of Zillow’s search engines, you will get more exposure for your listing, and your seller will also have a Video Walk through in their Virtual Tour, as well as a Zillow promo. New construction may not be available in the Zillow Database.
Quick Video Walk About
An added service for $100.00, Voice over available.
This can be edited into a professional Zillow 2 minute silent video and uploaded to Zillow New for 2017
A great camera vs a great camera, what you can expect. What’s the difference between still photography and videography. Well in the basic form they are the same. So the question becomes a single image or a series of single images played in succession.
Now that the boring part is over we can decide which type of photography to use and why. In defense of video, if you are viewing all the video on this page at the same time, your internet buffer may not stay up with the data stream. The answer to “Why Video” is at the bottom of the page.
In our first example we can see the difference between a slideshow of still images and a motion video walk through. The slideshow has greater resolution, is clearer and shows greater detail. The video walk through is not as sharp and moves in what we hope is a more natural form through out the home. Both may be paused or gone back to an earlier scene.
Self Paced gallery
Quick Video Walk About
Here we see examples of a 360×180 virtual tour. When taken with still images and stitched together we still have greater resolution and clarity. In both examples we could have an audio track of just music or a voice over. The difference would be the audio is seperate from the still image panoramas and in the video the audio track is embed.
360 – Tour
360 Video Tour – Stationary Camera
Our last example is video only. Here we have the camera mounted on a robot that travels through the home, use the mouse, hand or move the mobile device for different views, This only gives acceptable results when used on a very flat surface to prevent camera ‘wobble’
360 Video Tour – Moving Camera
Why Video? In my opinion, quality still images and 360 Virtual Tours are sharper, have greater resolution and a higher clarity value. So why would you choose video? Social Media. FaceBook and YouTube will allow you to use stills. FaceBook allows for a gallery and YouTube will combine uploaded images into a video, YouTube’s slideshow maker does not allow for any customization.
Both love video, and they promote these videos to a greater extent. They also allow for sharing to other Social Media sites, such as Pinterest, Twitter and Google+. FaceBook allows for sharing on ‘Group’ pages.
This allows you, the Realtor, to promote yourself and your listings. We have been posting and sharing for a long time. In fact we have posted 703 videos between 2015 and January 2017. These videos were shared on other social media sites and promoted your listings and you as a Realtor.
The snow and ice are gone and it’s time to get back to work.
2016 was a great year and 2017 will be even better. During last year I was asked if I do this or I do that, so during our slow season I have developed new and I think exciting services that can be offered to you and your clientele. I have come up with some presentation ideas and products that are so new to the market that I have only seen 1 or 2 examples of, period. And they where done on such high end properties that most would never consider producing for our bread and butter properties.
One such example is a 360 degree video camera mounted on a robot and driven through the home. This isn’t a gimmick, it’s a way to start getting more and more of the presentations on the INTERNET Social Media sites.
For those that know me, you know my background has been high technology and programming with a life time passion for photography. So for me this is entertainment, and for you it’s cutting edge services and affordable pricing.
Please take the time to visit my web site and explore the 2017 options currently available, do you have an idea or desire, then by all means discuss it with me. I am always looking for the next big offering.
Wouldn’t it be nice if you could get a package price on what you want and still have the ability to select the options that you wished to take advantage of? What if I could offer you a custom package that fits your specific needs at a price that is more affordable than the alternative a la carte pricing that is satisfied by different contractors.
What is worth more to you? All of your options being fulfilled under one roof at a package price or a la carte options by different contractors. Each individual contractor has to be scheduled, resulting in you or your clients taking more time off of work and out of busy schedules to be there for the multiple individuals. Finally, this also requires the services of a marketing representative that facilitates the scheduling of each of these contractors.
In-house ordering definitely has its pitfalls and I am committed to offering you an in-house alternative that makes sense financially, is convenient and that maintains continuity.
Of course in-house departments are encouraged to contact us and build packages that can be offered affordably and quickly.
I am able to do this because I am a local business owner and I stand behind my work because I take pride in what I do.
Includes a slideshow of the pictures to link to the Virtual Tour RMLS link.
A branded video slideshow that is branded to you and posted to YouTube, Google+, Pinterest and Facebook as well as being Tweeted. That puts your name into the most popular social media sites on the internet for every listing we do for you.
2. 360 Virtual Tours of the structure and the property.
3. Matterport 360 tours with dollhouse.
4 .Video Walk About, this is a real video of entering the homes and walking through it, showing the flow. Realtor Voice Over available. This can also be edited to 2 minutes for a Zillow video.
5. Aerial (drone) images or video.
We will gladly provide discounts on multiple selections. You must decide what you want while we book the shoot so we can allow the extra time for each selection. Every shoot requires time for us to drive to the location and then home, we can discount additional services because we are already there and can deduct the travel.
An example would be $175.00 for the photo shoot or $175.00 for a 360-Virtual tour (not Matterport, Matterport pricing is determined by the square footage). Order both and it’s only $275.00 not $350.00, add a video walk through, an extra $100.00 etc.
Video work are quoted because there is just too many variables to have a set price
Back to Drone or not to Drone, well my answer is YES. I have tried poles, extensions and jumping up why clicking. The last, not a pretty sight.
A year ago I discovered a drone team from Switzerland that was seeking funding and had designed the drone of my dreams, one that wouldn’t fly away, would not eat trees, used the best video technology and could even be used indoors, hey, we can fly from room to room if the Hummels are put away :-).
Yes, that sounds like a joke, but how about a drone that could be used to illustrate warehouses, barns and maybe the foyer of one of those 6000 square foot homes on the hill. After a year of engineering refinements, electronics and production manufacturing it’s ready.
But sometimes you need more and I have that covered as well.
Need a video or pictures of the ‘grounds’ ? Want to tie together the video of the mile long driveway, walk through the estate and then the impressive landscape. Look no further.
Take a break, cook dinner with your drone
All of our work consists of the fusion principle where possible. Commonly known as HDR we prefer to think of our approach as the melding of multiple exposures to provide an image that’s as true to real life as possible and limited to the dynamic range of the base medium. These high definition images are attractive and draw the viewers attention in to the detail.
Gallery (Aerial images in HDR) Just click on the image
Drones or the View From Above Just click on the image
Stability in 40mph winds Just click on the image
The cost? Let me surprise you with how affordable it can be.
The best part, no multiple appointments, the aerial guy, then the 3D guy, the photographer guy, then ….
This has been a very good year for all of us, listings are up as well as the actual sales. You have been busy and so have I.
It’s easy to run with the flow, if it works, don’t change it. The problem is that when you don’t evolve, you become stagnant, and that becomes a slow death. I don’t want that to happen, I want to keep evolving and growing and to do so I have to keep thinking as well as acting out of the box.
So what does that mean to you? well first off I hired my stepson to help with the computer processing. He is a full time student and father and the extra cash keeps them going. But helping family only goes so far, he has to bring a skill set to the table. Aaron’s skill set is that he is meticulous and driven to do his best. I don’t pay him by the hour but by the job. This gives him the opportunity work faster and earn more, and the risk becomes sloppy work. I am pleased to report his attitude is the opposite, he wants to take his time, he wants to do it right. What does this mean to you, my clients, a better product.