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Shocking Stats About the Importance of Photography in Real Estate - RePrint from RisMedia

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The following information is provided by the Center for REALTOR® Development (CRD).

It might seem obvious—or go without saying—that good photography and videography are critical for your success as a real estate professional.

But when you dig into the numbers, just how much of an impact good visuals make borders on shocking. Check out some of these stats:

  • Homes with high quality photography sell 32 percent faster.
  • Homes with more photos sell faster, too; a home with one photo spends an average 70 days on the market; but a home with 20 photos spends 32 days on the market.
  • For homes in the $200,000-$1 million range, those that include high-quality photography in their listings sell for $3,000-$11,000 more.

As time goes on and equipment and tools become better and more sophisticated, online platforms become more robust. Augmented reality (AR) and virtual reality (VR) have expanded into the industry. Skills with visual tools will only become increasingly important over time.

In its resource reference document for members on the topic, the National Association of REALTORS® (NAR) points out that:

  • Eighty-nine percent of homebuyers who searched for a home on the internet found photos to be among the most useful features of REALTOR® websites, according to the 2017 NAR Profile of Home Buyers & Sellers. Digital photography and virtual tours allow REALTORS® to serve their clients like never before. Digital images can quickly and professionally showcase a listing, and today’s technologically-savvy clients appreciate the convenience of a virtual tour for both long distance and local moves.

In addition to this resource that is curated especially for its members and provided free of charge, NAR’s affiliated organization the Residential Real Estate Council (RRC) offers three online courses through our platform at http://learninglibrary.com/ris/a/ to help enhance your visual skills. These include:

  • A Photo Sells a Thousand Homes will help you attract buyers to homes, identify the right photos you should take of every home and understand exactly how to compose the best photos.
  • How Do I Make My Photos Look Like That? will show you how to leverage the technology available to make photos look more professional. Learn about the software and editing capabilities available at minimal price.
  • Video Marketing to Enhance Your Business demonstrates video marketing strategies that are crucial for reaching today’s house hunters. Connect with consumers in a fast-paced digital world by setting yourself apart and grabbing their attention instantly.

To obtain these and other great online courses at a fantastic discount, check out our featured products this month at the Center for REALTOR® Development, RRC’s online courses and bundles, which offer a wide variety of educational products that lead to their Certified Residential Specialist (CRS) designation and are all on sale this entire month of June at 25% off.

For more information, please visit RISMedia’s online learning portal from NAR’s Center for REALTOR® Development (CRD) and the Learning Library. Here, real estate professionals can sign up for online professional development courses, industry designations, certifications, CE credits, Code of Ethics programs and more. NAR’s CRD also offers monthly specials and important education updates. New users will need to register for an account.

For the latest real estate news and trends, bookmark RISMedia.com.


Team player or lone wolf

Are we successful, have our goals been reached and are we content with our business. When it comes to Real Estate sales we have to keep asking ourselves these questions, after all, we are self employed.

What makes this work for those that are successful seems to be split, either you are very driven, and working at it all the time or you are part of a well oiled team.

In the years that I have been involved in Real Estate, I have noticed that the team players have more leisure time and are just less stressed. This is because the workload is delegated and it’s assumed that everyone is doing their job.

So what does this have to do with us, well independent contractor’s such as PDX Real Estate Photography can also be part of many teams and the difference is how we interact. Why would you want to have me on your team, whether you are a lone wolf or establish team, my answer would be stress, or the lack of it.

  • Instead of ‘Some one find a photographer’ it would be ‘Did you call Bill’
  • How soon will the turn around be, will be known.
  • Will the pictures look like their website, will be known. BTW every property taken is posted on our website, no surprises even if this our first time working together.
  • Can they fit us in, I’m part of the team, of course I’ll work you in.
  • It’s a long way out there, if I’m shooting all your properties then it averages out.
  • I only list one home a year, doesn’t matter, it’s more about the relationship and next year will be easier than this year..
  • And if your busy, I have RMLS access, and am fully insured.

This email is about relationships. I want to be part of your team, not a commodity. And in return, you have a photographer that provides HDR images, 360 3D tours, drone images and video as well as video walk abouts on your team.


2018 What's new for the 2018 year

The first thing of note isn’t entirely new for 2018 but close enough. There is a new photographer on board. Many of you have already met Francene as she has been going out on calls with me full time for the past 2 months and part-time, off and on the past 6 months. Francene will be primarily working Yamhill County and Marion County with a bit of crossover.

After 6 months I feel confident that you will not be let down, our overall mission is to be consistent, yet improving. There are not any mavericks here, if something has the potential to improve our product, we discuss it and try it. There have been many properties that we shoot twice, having RMLS access allows us to take longer than you want to hang around, do some experimenting and then compare the two takes. This gives you the best product possible, not once but everytime you hire us.

 

Francene Jones

Also not new, but not widely know is that we do have RMLS access. Give us a time to do the shoot and stay in your office or attend meetings more important than babysitting your photographer. Having access gives you the peace of mind knowing we have the same ethical standards and liability insurance as you carry.

Speaking of insurance, also not new this year, but generally not known is that we carry $3,000,000.00 in business liability and a separate $1,000,000.00 policy for our Drones.

Now to what’s new. Virtual Tours. But we have always provided virtual tours. What will be new for 2018 is an attempt to soft brand the tours. We can’t have your name and contact info on it (except for our totally branded Facebook and YouTube version, but that’s been given to you for several years now). Soft branding is an attempt to be subtle by using the colors of your brokerages. Coldwell Banker Blue with white, Berkshire Hathaway purple with white. Valley Realty with black and gold.   Generic Basic Grey

Selling Real Estate isn’t the easiest of occupations to have and even if that first listing came easy, the second one probably will not be easy. You have to work your territory as well as your sphere of influence. You have to stand out and you have to offer more. Giving you the tools to market your listing is only 1/2 of our job. The other half is to give you the tools to market yourself. Stand above the the crowd.

Did you know that our work just started when we showed up to photograph or video your property. That was the easy part. We then spend hours processing the images and video, we combine multiple exposures to provide the best exposure and color balance available. We then build your virtual tour. Every presentation we build is platform independent. View on your phone, tablet or computer, We don’t care about the operating system, the tours show fine on all of them.

We also build a Branded to you Video Slideshow and post it on Facebook and YouTube, we then share the YouTube version to Pinterest, Google Plus and Twitter. Then we post your listing to our web site and share the page to Linkedin. And we do all this at no extra cost to you.

If this sounds good to you then call us and schedule our services for your next listing.

Even better, hire us to for all of your brokerage’s listings and we will build a presentation that will be completely unique and can be linked into your website if desired.


If you need something special.

If you need something special, have a vision, or need to really push the limits. Give us a call.  What are we talking about?  The SKY.


Custom 360-Virtual Tours

If you need something special, have a vision, or need to really push the limits. Give us a call.  What are we talking about?  The SKY.

Alvar Library

Every picture you see on this page is a link to see more, please click on each picture on this page to see the complete presentation.

In the early 1960s, library director Fr. Barnabas Reasoner, OSB approached the Finnish architect Alvar Aalto to design a new library building for the abbey. A report of that meeting was published in the March 1966 issue of the Mount Angel Abbey Library Bulletin. Because of his love of libraries and the special qualities of the Mount Angel Abbey site, Aalto agreed to design the library for a nominal fee. The building was completely funded through the generosity of Howard and Jean Vollum, who also contributed to the library’s endowment.The architecture of the Abbey Library reflects and shapes its spirit and purpose. The building’s natural light illumines the multi-color bindings of the books which are offered on open stacks against a disciplined black and white background, softened by undulating curves and light colored wood. The structure, including three stories and a mezzanine, was completed in 1970. The entire library, with the exception of the bottom floor, is awash in natural light.

The library seats 200 patrons in 30 closed and 40 open carrels. It accommodates a comfortable reading room with current issues of over 300 periodicals, a music listening and group study room, large study tables on the ground floor, and sunlit study areas around the staircases. The library collection numbers over 225,000 volumes while the building could hold up to 300,000 volumes.

Start by clicking on the image below.

After starting the panorama, we do not have auto rotate enabled as we believe it's more of an adventure to scroll around on your own. Just click and drag with the mouse.

You can zoom in and out to enjoy the detail and resolution provided in two of the screens. To view the Alvar Library from different perspectives. select from the stacked images in the lower left hand corner, click on them.

maalvar01
In addition to panorama’s we have a selection of fine photography of the interior

Our header images are flattened full 360 degree panoramas. The images have been cropped so they are no longer spherical but are still the gigapixel stitched pano's

When you view these please remember that they are zoomable. Please zoom into the image and see the great detail available.

Ken Austin's Automotive Collection

Contact Us

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Samples of what we do

Welcome to Property Tours
$175.00 for 30 plus HDR images, an online slideshow plus a Branded YouTube video of your listing

Click on the pictures

Self Paced gallery
Part of the basic photo package for $175.00
This includes photos, photo gallery for the RMLS virtual tour link and the branded YouTube Slideshow
Branded YouTube Video/Slideshow
Included with the basic photo package.
360 – Tour

** 360 Virtual Tour, all rooms, and areas worth including.

$175.00 if ordered alone or $100.00 as an added service.

3D and WEBVR ready New for 2017

Quick Video Walk About
If an added service this can run between $50.00 and $100.00 Voice over available.

This can be edited into a professional Zillow 2 minute silent video and uploaded to Zillow  New for 2017

360 Video Tour – Moving Camera
New for 2017

This can be quite tricky and time-consuming If an add on the fee $175.00 up. If standalone the fee is $275.00 up.

Voice over available.

360 Video Tour – Stationary Camera
New for 2017

** Stationary 360 video of each room (similar to number 2. but with video instead of HTML5 and may be substituted for number 2 in making multiple selections.

Voice over available.

Drone Fly About – Combined with Video Walk About
New for 2017

Select Video Walk About and Drone (aerial) and we can edit the two into one presentation.

Voice over available.

Aerial Video and Aerial Photography
Drone work starts at $175.00 if an additional service or $200.00 if stand alone.

** The advantage of 360-Virtual Tours is higher resolution and viewer has greater control of which rooms to explore.
** The advantage of 360-Video Virtual Tour – Stationery rooms is that it allows for a voice over and is in YouTube and Google search engines. The client can also upload to their own FaceBook page.


Drones, we are local, licensed and insured.

Real Estate and the Drone. Gosh, it seems like I get an email for drone services every other day. Now I haven’t anything against emails for services that pertain to my business, but I do get tired of the same email every week.

Funny that I should start this email this way because that’s what I am doing, offering you a drone service.

What makes us different is that first and foremost, we are local. We are not a service that sends out any available operator with a license, kind of like some RE photography and tour companies do.

We are LOCAL, what you see is what you get. We are also insured. We carry a 3 million dollar business policy and a separate 1 million dollar drone policy. Something goes wrong, they have to go through us first. And yes, something can always go wrong.

You’re selling Real Estate, what can the drone do for you? That elevated beauty shot is nice but the real value comes from showing location, how close is that school, park or other neighborhood attraction, what is the shape of the property, even residential properties can benefit from that.

Commercial? How about the outlying neighborhoods and shopping centers. A commercial buyer of a ‘Jack n the Box’ wants to know what surrounds the business.

Your job is to sell it, our job is to give you the tools to sell it and to sell you!

Here is a quick video  SAMPLE.


Something Special

Property Tours
Real Estate Photography and Video

503-550-7774

Have you ever felt like you were given special attention? Did the results give you the feeling that you were cared for? Well, this feeling is something you want to give to your clients as well.

Every home should be treated as a special listing and given the same attention to detail, regardless of price or size. Sellers will naturally gravitate to a Realtor that treats every property as though it was a million dollar listing.

Excellent quality photos and services are a boost to YOUR business and will make your clients feel that they and their property are special to you.

You can offer all of that to your clients for only $175.00. That includes all the HDR photos it takes to show the property. We do not count the images, we give you what it takes to do the job. The social media posts are branded to you. After all, our real job is to sell you, the Broker.

 

 

To show our appreciation for allowing us to work for you, we will occasionally offer a special. Please visit our web site to check out out current offering. http://pdxrealestatephotography.com/specials-limited-time/

Property Tours by
PDX Real Estate Photography
http://pdxrealestatephotography.com
503-550-7774

click here to opt out from any future emails


Specials - Limited Time

From time to time we offer a special offer. We do not discount our prices as they are already more than fair. However, what we will do is sweeten one of our add-ons.

This special will be our Video Walk Through. Add the Video Walk through to your order for $100 and we will also trim it to Zillow’s 2 minute video and submit it to Zillow. This will put you at the top of Zillow’s search engines, you will get more exposure for your listing, and your seller will also have a Video Walk through in their Virtual Tour, as well as a Zillow promo. New construction may not be available in the Zillow Database.

Quick Video Walk About

 

Zillow Version
 

An added service for $100.00, Voice over available.

This can be edited into a professional Zillow 2 minute silent video and uploaded to Zillow  New for 2017



Still Photography or Videography

A great camera vs a great camera, what you can expect. What’s the difference between still photography and videography. Well in the basic form they are the same. So the question becomes a single image or a series of single images played in succession.

Now that the boring part is over we can decide which type of photography to use and why. In defense of video, if you are viewing all the video on this page at the same time, your internet buffer may not stay up with the data stream. The answer to “Why Video” is at the bottom of the page.

In our first example we can see the difference between a slideshow of still images and a motion video walk through. The slideshow has greater resolution, is clearer and shows greater detail. The video walk through is not as sharp and moves in what we hope is a more natural form through out the home. Both may be paused or gone back to an earlier scene.

Self Paced gallery
Quick Video Walk About

Here we see examples of a 360×180 virtual tour. When taken with still images and stitched together we still have greater resolution and clarity. In both examples we could have an audio track of just music or a voice over. The difference would be the audio is seperate from the still image panoramas and in the video the audio track is embed.

360 – Tour

360 Video Tour – Stationary Camera

Our last example is video only. Here we have the camera mounted on a robot that travels through the home, use the mouse, hand or move the mobile device for different views, This only gives acceptable results when used on a very flat surface to prevent camera ‘wobble’

360 Video Tour – Moving Camera

Why Video? In my opinion, quality still images and 360 Virtual Tours are sharper, have greater resolution and a higher clarity value. So why would you choose video?  Social Media. FaceBook and YouTube will allow you to use stills. FaceBook allows for a gallery and YouTube will combine uploaded images into a video, YouTube’s slideshow maker does not allow for any customization.

Both love video, and they promote these videos to a greater extent. They also allow for sharing to other Social Media sites, such as Pinterest, Twitter and Google+. FaceBook allows for sharing on ‘Group’ pages.

This allows you, the Realtor, to promote yourself and your listings. We have been posting and sharing for a long time.  In fact we have posted 703 videos between 2015 and January 2017. These videos were shared on other social media sites and promoted your listings and you as a Realtor.



E-Mail January 2017

PDX Real Estate Photography

503-550-7774

The snow and ice are gone and it’s time to get back to work.

2016 was a great year and 2017 will be even better. During last year I was asked if I do this or I do that, so during our slow season I have developed new and I think exciting services that can be offered to you and your clientele. I have come up with some presentation ideas and products that are so new to the market that I have only seen 1 or 2 examples of, period. And they where done on such high end properties that most would never consider producing for our bread and butter properties.

One such example is a 360 degree video camera mounted on a robot and driven through the home. This isn’t a gimmick, it’s a way to start getting more and more of the presentations on the INTERNET Social Media sites.

For those that know me, you know my background has been high technology and programming with a life time passion for photography. So for me this is entertainment, and for you it’s cutting edge services and affordable pricing.

Please take the time to visit my web site and explore the 2017 options currently available, do you have an idea or desire, then by all means discuss it with me. I am always looking for the next big offering.

2017’s new line up of Real Estate Services. http://pdxrealestatephotography.com/samples2017

Bill Jones
PDX Real Estate Photography
http://pdxrealestatephotography.com
Call (503)550-7774

Samples of what we offer and Prices.


Samples for 2017

I wish to thank Bill Douglas and Paul Wells of Legend Real Estate Services for allowing me access to one of their model homes at ‘Legend at Villebois’. It makes life so much easier when you can plan on comparison samples taken at the same location and with out having to rush through the job, or even come back if needed.

Welcome to PDX Real Estate Photography
$175.00 for 30 plus HDR images, an online slideshow plus a Branded YouTube video of your listing

Click on the pictures

Self Paced gallery
 

Part of the basic photo package for $175.00
This includes photos, photo gallery for the RMLS virtual tour link and the branded YouTube Slideshow

Branded YouTube Video/Slideshow
 

Included with the basic photo package..

360 – Tour

 

** 360 Virtual Tour, all rooms and areas worth including.

$175.00 if ordered alone or $100.00 as an added service.

3D and WEBVR ready New for 2017

Quick Video Walk About
 

If an added service this can run between $50.00 and $100.00 Voice over available.

This can be edited into a professional Zillow 2 minute silent video and uploaded to Zillow  New for 2017

360 Video Tour – Moving Camera
 

New for 2017

This can be quite tricky and time consuming, If an add on the fee $175.00 up. If standalone the fee is $275.00 up.

Voice over available.

360 Video Tour – Stationary Camera
 

New for 2017

** Stationary 360 video of each room (similar to number 2. but with video instead of HTML5 and may be substituted for number 2 in making multiple selections.

Voice over available.

Drone Fly About – Combined with Video Walk About
 

New for 2017

Select Video Walk About and Drone (aerial) and we can edit the two into one presentation.

Voice over available.

Aerial Video and Aerial Photography
 

Drone work starts at $175.00 if an additional service or $200.00 if stand alone.

** The advantage of 360-Virtual Tours is higher resolution and viewer has greater control of which rooms to explore.
** The advantage of 360-Video Virtual Tour – Stationery rooms is that it allows for a voice over and is in YouTube and Google search engines. Client can also upload to their own FaceBook page.

Our Current SPECIAL

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Please call and we will figure out a fair price for your needs.

Call (503)550-7774


A la Carte Vs. Package pricing?

A la Carte Vs. Package pricing?

Wouldn’t it be nice if you could get a package price on what you want and still have the ability to select the options that you wished to take advantage of? What if I could offer you a custom package that fits your specific needs at a price that is more affordable than the alternative a la carte pricing that is satisfied by different contractors.

What is worth more to you? All of your options being fulfilled under one roof at a package price or a la carte options by different contractors. Each individual contractor has to be scheduled, resulting in you or your clients taking more time off of work and out of busy schedules to be there for the multiple individuals. Finally, this also requires the services of a marketing representative that facilitates the scheduling of each of these contractors.

In-house ordering definitely has its pitfalls and I am committed to offering you an in-house alternative that makes sense financially, is convenient and that maintains continuity.

Of course in-house departments are encouraged to contact us and build packages that can be offered affordably and quickly.

I am able to do this because I am a local business owner and I stand behind my work because I take pride in what I do.

Samples of services and prices
Click here for 1 sample that has everything

1. HDR photography of the property, as many images as it takes.

  • Includes a slideshow of the pictures to link to the Virtual Tour RMLS link.
  • A branded video slideshow that is branded to you and posted to YouTube, Google+, Pinterest and Facebook as well as being Tweeted. That puts your name into the most popular social media sites on the internet for every listing we do for you.

2. 360 Virtual Tours of the structure and the property.

3 .Video Walk About, this is a real video of entering the homes and walking through it, showing the flow. Realtor Voice Over available. This can also be edited to 2 minutes for a Zillow video.

4. Aerial (drone) images or video.

5. Aerial Drone – Interior work

6. 360-VIDEO Virtual Tour moving camera (camera attached to robot platform)

7. 360-VIDEO Virtual Tour – Stationary 360 video of each room (similar to number 2. but with video instead of HTML5 and may be substituted for number 2 in making multiple selections.

The advantage  of number 7. 360-Video Virtual Tour – Stationery rooms is that it allows for a voice over and is in YouTube and Google search engines. The client can also upload to their own FaceBook page.

The advantage of number 2. 360-Virtual Tours is higher resolution and the viewer has greater control of which rooms to explore.

We will gladly provide discounts on multiple selections. You must decide what you want while we book the shoot so we can allow the extra time for each selection. Every shoot requires time for us to drive to the location and then home, we can discount additional services because we are already there and can deduct the travel.

An example would be $175.00 for the photo shoot or $175.00 for a 360-Virtual tour. Order both and it’s only $275.00 not $350.00, add a video walk through, an extra $50.00 etc.

Video work (drone and 360-Video tours) are quoted because there is just too many variables to have a set price

 

Please visit http://PDXRealEstatePhotography.com and see samples or all of our work.

Bill Jones
503-550-7774


Do we make a difference?

This home was on the market for  a couple of years and went pending shortly after I was hired to do this presentation

Gallery Main Level

Gallery Upper Level and Lower Entertainment

Gallery Exterior

>

Gallery Shop

>

360-Virtual Tour Main Level

360-Virtual Tour Upper Level

360-Virtual Tour Lower Entertainment

A walk about – Drive and Pond

A walk about – Main Level

A walk about – Upstairs

A walk about – Downstairs Entertainment

A walk about – Exterior

A walk about – Shop and RV Pad

>






Aerial Photography


Welcome to PDX Real Estate Photography
FAA Remote Pilots License plus $1,000,000.00 Umbrella Policy
It’s a $1000.00 fine (per instance) if not legal and the Realtor is liable as well. Don’t speculate, know the law.
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Back to Drone or not to Drone, well my answer is YES. I have tried poles, extensions and jumping up why clicking. The last, not a pretty sight.

A year ago I discovered a drone team from Switzerland that was seeking funding and had designed the drone of my dreams, one that wouldn’t fly away, would not eat trees, used the best video technology and could even be used indoors, hey, we can fly from room to room if the Hummels are put away :-).

Yes, that sounds like a joke, but how about a drone that could be used to illustrate warehouses, barns and maybe the foyer of one of those 6000 square foot homes on the hill. After a year of engineering refinements, electronics and production manufacturing it’s ready.

fotokite-phi

But sometimes you need more and I have that covered as well.

images

Need a video or pictures of the ‘grounds’ ? Want to tie together the video of the mile long driveway, walk through the estate and then the impressive landscape. Look no further.

Take a break, cook dinner with your drone

All of our work consists of the fusion principle where possible. Commonly known as HDR we prefer to think of our approach as the melding of multiple exposures to provide an image that’s as true to real life as possible and limited to the dynamic range of the base medium. These high definition images are attractive and draw the viewers attention in to the detail.

Gallery (Aerial images in HDR) Just click on the image

Drones or the View From Above
Just click on the image

flyabout

Stability in 40mph winds
Just click on the image

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The cost? Let me surprise you with how affordable it can be.

The best part, no multiple appointments, the aerial guy, then the 3D guy, the photographer guy, then ….

The Price Grid

Just one call and then one appointment. Call (503)550-7774


Video Walk About's

This has been a very good year for all of us, listings are up as well as the actual sales. You have been busy and so have I.

It’s easy to run with the flow, if it works, don’t change it. The problem is that when you don’t evolve, you become stagnant, and that becomes a slow death. I don’t want that to happen, I want to keep evolving and growing and to do so I have to keep thinking as well as acting out of the box.

So what does that mean to you? well first off I hired my stepson to help with the computer processing. He is a full time student and father and the extra cash keeps them going. But helping family only goes so far, he has to bring a skill set to the table. Aaron’s skill set is that he is meticulous and driven to do his best. I don’t pay him by the hour but by the job. This gives him the opportunity work faster and earn more, and the risk becomes sloppy work. I am pleased to report his attitude is the opposite, he wants to take his time, he wants to do it right. What does this mean to you, my clients, a better product.

What does this mean to me? the opportunity to offer you more. I now offer a video walk about of the property. I go through the home with a gimble stabilized video camera and try to convey the flow of the home. This video is kept short as to retain viewer interest. The Walk About does not replace good photography but is designed to augment it.

Next month I will also be offering drone photography.

By freeing up the time I spend processing the properties images I can now spend more time developing improved and expanded presentations for the homes that require something extra.

 


Gallery Main Level

Gallery Upper Level and Lower Entertainment

Gallery Exterior

>

Gallery Shop

>

360-Virtual Tour Main Level

360-Virtual Tour Upper Level

360-Virtual Tour Lower Entertainment

A very quick walk about – Drive and Pond

A very quick walk about – Main Level

A very quick walk about – Upstairs

A very quick walk about – Downstairs Entertainment

A very quick walk about – Exterior


The Daily Drop

I have added a new menu item, the Daily Drop. Unfortunately email with links has it’s issues, If I send you your pictures in an email (which I will continue to do) every now and again you don’t get them. Especially if you have a generic email like gmail, hotmail, and yahoo.

When I email out your pictures I will also add a post to the Daily Drop so if you don’t receive the email you can just come here and get them.

When the branded tour that is posted to YouTube is done it will be on my YouTube channel. It is usually done a day or so after the shoot. I also share it on my facebook page and on twitter to help you receive all the exposure I can.

https://www.youtube.com/channel/UCyRTJ0gcTEUaMO31dKHqS5A

https://www.facebook.com/pdxrealestatephotography

https://twitter.com/bjones95352917


I am here to sell you, not a house.

Why did you hire me to provide great marketing tools for the home you list? Most would say to sell the house, well if that’s the case your missing out on what the real reasons should be.

Your goal should be to sell you, increase your listing load and market share. Not every house is going to sell, no matter how great the presentation is, so you had better have more homes on the market. That’s what my real job is, to sell you.

When you go on that listing presentation you have to sell yourself to the seller. You have to show them what you are willing to do to sell their home for them, you have to show the seller that you are making an investment in them and the best way to get their attention is provide professional photography, virtual tours and maybe even live video. They want to know you are committed.

Why am I telling you this, easy, I want your business. That’s why I post every house I shoot and give credit to you. It’s a lot of work doing this and I don’t do it for the entertainment, I do it to make you look good. If I do my job right, your listings will increase, more homes will sell and you will keep hiring me to build your portfolio.

Did you know that you can bookmark your portfolio and show it to your new seller? You can show them what you are going to do for them.

Wouldn’t you like to sit down and show your seller something like this on your iPad, iPhone, Android tablet or phone.

 Portfolio


E-Mail January 2015

PDX Real Estate Photography

503-550-7774

My job is to sell you!

Why did you hire me to provide great marketing tools for the home you list? Most would say to sell the house, well if that’s the case your missing out on what the real reasons should be.

Your goal should be to sell you, increase your listing load and market share. Not every house is going to sell, no matter how great the presentation is, so you had better have more homes on the market. That’s what my real job is, to sell you.

When you go on that listing presentation you have to sell yourself to the seller. You have to show them what you are willing to do to sell their home for them, you have to show the seller that you are making an investment in them and the best way to get their attention is provide professional photography, virtual tours and maybe even live video. They want to know you are committed.

Why am I telling you this, easy, I want your business. That’s why I post every house I shoot and give credit to you. It’s a lot of work doing this and I don’t do it for the entertainment, I do it to make you look good. If I do my job right, your listings will increase, more homes will sell and you will keep hiring me to build your portfolio.

Did you know that you can bookmark your portfolio and show it to your new seller? You can show them what you are going to do for them.

Wouldn’t you like to sit down and show your seller something like this on your iPad, iPhone, Android tablet or phone.

 Portfolio


YouTube Video Slide Shows

A slideshow on YouTube may be rendered into a video format, but it’s still a slideshow. It’s not a full motion video. But they are still very important because they are posted on YouTube, the second largest search engine. Ours are branded to the Realtor and the address is the title.

These are not meant to be used as the Virtual Tour link, we already provide a gallery for that purpose. Our gallery images are better then anything you will see on YouTube because they are still images, not an encoded 30 frame per second video.

Okay. I have just said the video slide show isn’t as sharp as the gallery, but we have taken great pains to ensure that our YouTube presentations are the sharpest you will ever see.

If we photograph a home for you, this is what you will see on YouTube.


I Invented it!!

This has become a common theme with companies claiming they invented a new process, that’s why it looks so good and you need to work with them exclusively.

ELC – Enhanced Lighting Compression , new? I don’t think so. If it quacks like HDR and walks like HDR, then it’s probably HDR. High Dynamic Range has been around for a while, it consists of multiple images taken at different exposures and then combined to bring out the shadows and lessen the highlights.

Processed in our ELC or HDR studio, studio? well I guess our few computers and monitors could be considered a studio, or it could just be my loft work station.

Images combined with our propitiatory software? Should read ‘tweaked in Photoshop or Lightroom with a couple of presets we adjusted. Photoshop or Lightroom can be exchanged with any number of new HDR programs.

Well this is just what I do, except I have fine tuned several presets for different lighting and kelvin ranges, and I process and further tweak each image. Then I open it in Photoshop for the final cropping, straightening, etc.

Bottom line, take these claims with a grain of salt. If you like their work then use them, I hope you like mine better though.


Compare me to the competition - an open letter.

PDX Real Estate Photography

Real Estate Photography as an art form is here. No longer are out of focus, poorly lit rooms and crooked walls acceptable. Your sellers expect you to present their property professionally.

If you don’t, they will seek a broker who will.

I encourage you to compare what a professional photographer offers as we are not all the same and what is offered isn’t the same either. While comparing our work, compare our basic and premium packages as well. The first thing you should notice is their samples and their ‘Premium add-ons include’ section.

Their samples are great. They are a few of the very best pictures they have taken. My samples are everything I have taken. I present everything because not every home you are selling is a mansion or loft apartment with unlimited views. They are just ordinary homes in regular neighborhoods, they are the bread and butter that supports all of us.

Their ‘Premium add-ons include‘ section lists the additional cost for HDR, more than 16 shots, additional panoramas, etc.

I don’t have a ‘Premium add-ons include‘ section because it’s all provided in the basics. I shoot as many pictures as it takes, and do panoramas of every room and even outside if it warrants. All my pictures and panoramas are HDR, all of them. In fact I have taken to the next step, my HDR is no longer a set of bracketed photos but two sets of bracketed photos, one set with flash and one set without. I believe this give the best lit homes and most natural colors. Without the added flash you just can’t control the orange light from incandescent lighting and wild mix when a room has incandescent, halogen, led and maybe florescent lighting. Since my samples are posted in descending order you will see the improvement from excellent pictures to outstanding picture.

And 99% percent of the time you get pictures the same day, not 24 hours. Never later than the next morning, even if I have to work all night to keep that promise.

Call me at 503-550-7774 so I can help you stand out from the crowd.

Bill Jones

Photographer

503-550-7774

bjones@pdxrealestatephotography.com

http://pdxrealestatephotography.com


HDR or Flash or maybe something better

HDR or High Dynamic Range is a process of taking multiple shots at different exposures and then using a process called fusion to give us a scene that more closely resembles what the eye sees.

This also enables us to see what is outside a window, unfortunately this is overdone and we end up with a photo that mare closely resemble a Normal Rockwell painting, pleasant but not true to form and the windows, although not as blown out still leave something to be desired.

Other photographers rely on flash which is excellent if you place several off camera flashes and balance them well and can avoided added shadows.

I have started to do a Hybrid of HDR and Flash that I feel comes the closest reflecting what a home interior should look like.

Straight HDR

IMG_5328-HDR 2

Flash

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My Hybrid

 

IMG_5333-HDR

 


Before and After

Contractors, re modelers, painters and renovators take out the old and generally ugly and install or build something nicer and contemporary to today’s taste.

Whether for web site use, promotional material or investment prospecting,  a good set of images that show what to expect are critical.

Having experience in Real Estate images I can look at a gutted building or old kitchen area and have a good idea of what was and what will be.  This is important because the before and after shots should be taken from the same spot to best show what has been accomplished.

Right after taking and processing the before images I assemble a slide show that takes you through the property in the same order I would do it if it was ready to go, when I take the after images I actually watch the slideshow of the before so I can position myself and provide truly accurate comparisons between the before and the after.

If this is a service I can provide you, please get in contact with me as early as possible so a plan can be organized determining just what you expect and what I can provide.

In an example of a complete remodel, do you want the before starting with the house as acquired, then a set after being gutted, then we can do a progress shoot or just a final shoot.   The example slides are just after being gutted and finally ready for market.

 

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Getting that listing

Does a Realtor know why they didn’t get a listing? not always because they don’t even know that they where passed over. Many times a prospective seller chose to interview a couple of Realtors by looking at their past listings and if your presentation wasn’t what they wanted, they didn’t even give you a chance.

If we have worked together in the past, then we have a portfolio already created under your name. If we haven’t worked together then show your prospective client a few of the home we have photographed and made tours for.

We aren’t suggesting you claim ownership, we are suggesting that by choosing you they are also choosing us. You are showing the quality of work you are investing in to help the listing be noticed and generate traffic. A seller appreciates the fact that the Realtor is making an investment of their own and that there is risk involved.


Staging a Home

Studies have shown that staged homes can sell up to three times faster then homes that are not staged ‘San Fancisco Chronicle’

Home staging is the act of preparing a private residence for sale in the real estate marketplace. The goal of staging is to make a home appealing to the highest number of potential buyers, thereby selling a property more swiftly and for more money. Staging techniques focus on improving a property’s appeal by transforming it into a welcoming, attractive product that anyone might want.

We have a sample tour and slideshow showing a home vacant and staged. You will notice that the pictures and tour samples where taken from different areas as a vacant home and a staged home should be photographed accordingly.

Un Staged Tour

Staged Tour

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We do not offer professional staging but felt it was an important topic.

 


What we have to offer

I do Real Estate, and it’s not easy and it takes a lot of time, maybe not so much at the shoot location, but that’s not where the work is.

This is also a working description of what exposure fusion or HDR consists of

Let us have a real life run through. Here is a den with a window scene, I have taken 9 different exposures as you can see below. Your wedding photographer, Realtor next to you with his new digital camera, or neighbors son will not give you a better image then the best one presented. And the walls will not be straight.

This means that if I take 50 different pictures of a property, I now have to process 450 images. And we are not even talking about the 360-Virtual Tour.

I currently use a Canon 5d MK II, each image is 21 mega-pixels on a full frame sensor.That means the end picture I provide was merged/combined from 189 mega-pixels of data.

Here is the raw combined image, but we are far from done.
Here it has been adjusted to where I want it, a little contrasty but that will be dealt with later.
Now we are in Photoshop and making sure the walls are straight even though they looked good before.
Next step is to correct for the lens distortion, this straightens any bowing effects from the wide angle lens.
Our final crop.
Here we bring back our outdoors scene. Then a final contrast adjustment and save.
Finally our picture, ready for the RMLS and other ads. Done, not yet.   Like Robin Williams and Golf, I still have to do this 49 more times.
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Ask your photographer what you can expect from them, ask about their workflow.This was easy, can’t wait to tell you about creating the 360 Virtual Tour and building the Gallery and the Slideshow.

Bottom line, you get what you pay for, and on any Home, this is what the seller expects.


E-Mail January 2014

No Longer Offered

PropertyTour.US

http://propertytours.us

Has anyone ever said, ‘If it doesn’t sell, forget it, don’t pay me.’ ?

Well, that’s what I’m saying. Hire me to do your photo and tour work and if it doesn’t sell, forget it, don’t pay me.

Why should you gamble on me.

  • There’s a good chance I’m going make you some good money.
  • If you already have a photographer and utilize sites like Visual Tours, Tour Factory etc. I will save you money.
  • There’s a good chance I’m going to make you look good.
  • You have nothing to lose, sure you pay me when the house sells, but maybe it was my presentation that sold it.
  • If the property does not sell, you do not have to pay me.
  • Very reasonable pricing.

FAQ’s

WHAT YOU GET TO WORK WITH

One link the that will take you to my web site and show you what I have done for a couple Realtors at Propertytours.us

WHAT I DO

  • I take a lot of pictures so you and the seller can decide what will show best.
  • I can take elevated shots if the property lends itself to that.
  • Every picture is a composite of 9 or more shots taken at different exposures then blended to achieve the best (NATURAL) tonal range and shadow control (YES, every picture).
  • Every picture has been straightened, aligned and cropped to best effect.
  • I do true 360 rotational panoramas for our virtual tours. Our tour opens full screen on every device. Compiled in both Flash and HTML 5 our tours can be viewed on all platforms (Windows, Mac, Android and yes, even the iPad).
  • I host our own showcase that promotes the property and the Broker.
  • I Host the Virtual Tour on my servers. (A tour generally consists of 150 plus megabytes of data).

I also photograph Vacation Rentals and desinations. Vacation homes compete against other rentals in the same area. Give a better presentation, get more customers.

http://www.propertytours.us/vacation-destinations/

I would be happy to visit an office meeting and better explain how I can help increase sales and maybe help develop an office continuity that would better reflect the Brokerage.

Bill Jones

http://propertytours.us an Oregon Company

(503) 550-7774


E-Mail January 2014

http://propertytours.us

Has anyone ever said, ‘If it doesn’t sell, forget it, don’t pay me.’ ?

Well, that’s what I’m saying. Hire me to do your photo and tour work and if it doesn’t sell, forget it, don’t pay me.

Why should you gamble on me.

  • There’s a good chance I’m going make you some good money.
  • If you already have a photographer and utilize sites like Visual Tours, Tour Factory etc. I will save you money.
  • There’s a good chance I’m going to make you look good.
  • You have nothing to lose, sure you pay me when the house sells, but maybe it was my presentation that sold it.
  • If the property does not sell, you do not have to pay me.
  • Very reasonable pricing.

FAQ’s

WHAT I DO

  • I take a lot of pictures so you and the seller can decide what will show best.
  • I can take elevated shots if the property lends itself to that.
  • Every picture is a composite of 9 or more shots taken at different exposures then blended to achieve the best (NATURAL) tonal range and shadow control (YES, every picture).
  • Every picture has been straightened, aligned and cropped to best effect.
  • I do true 360 rotational panoramas for our virtual tours. Our tour opens full screen on every device. Compiled in both Flash and HTML 5 our tours can be viewed on all platforms (Windows, Mac, Android and yes, even the iPad).
  • I host our own showcase that promotes the property and the Broker.
  • I Host the Virtual Tour on my servers. (A tour generally consists of 150 plus megabytes of data).

I also photograph Vacation Rentals and desinations. Vacation homes compete against other rentals in the same area. Give a better presentation, get more customers.

http://www.propertytours.us/vacation-destinations/

I would be happy to visit an office meeting and better explain how I can help increase sales and maybe help develop an office continuity that would better reflect the Brokerage.

Bill Jones

(503) 550-7774